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Software of the Month Club 1996 April
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Software of the Month Club 1996 April.iso
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REX2.DET
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1996-01-30
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24, 74, 1, 4, 207, 1, 0
[LB,LR]â██████████████████████████████████████████á[LR,LR]
[WH,BK]▓▓▓▓▓ Here's What You Get ▓▓▓▓▓[LR,LR]
[WH,BK]▓▓▓▓▓ On The REXXCOM Disk ▓▓▓▓▓[LR,LR]
[WH,BK]▓▓▓▓▓ for only $7.95 ▓▓▓▓▓[LR,LR]
[LB,LR]████████████████████████████████████████████[LR,LR]
[GY]▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄▄
[BK,GY] This information is provided as an aid to writers who want [WH,LR]
[BK,GY] to self-publish. McSwain Electronic Publishers and Rexxcom [WH,LR]
[BK,GY] Systems are entirely different companies, as are other com- [WH,LR]
[BK,GY] panies mentioned in this electronic book. [WH,LR]
[GY]▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
─── [YW,BL] E-Z-Book authorware [WH,LR] 30-day trial copy with complete
user's guide on disk to be printed.
Imagine your book presented in glowing [BL]c[YW]o[LC]l[LG]o[LB]r[RD]s[WH], impres-
sive cover and title page, accented with call-out
blocks, large initial letters, and contrasting captions.
You can do all that, and more with E-Z-Book. The tools
you need to produce and SoftLock your book are in the
package you receive when you register.
If you [WH,BK] want [WH,LR] to produce your e-book, this is your
opportunity to get started.
─── [BK,YW] Sex Knowhow For Men [WH,LR] Being hailed as the best
sex manual ever written. Shareware copy includes
three revealing chapters, plus two introductory
sections unlocked and ready to read.
─── [RD,LG] Ride the Green Lion [WH,LR] A fast-moving adult novel by
David P. Shreiner, M.D. Shareware copy includes three
chapters with full color pix. The text will appear in
your favorite typestyle! Select from 7 styles with a
single keystroke. Re-choose whenever you like.
─── [YW,BR] Under Cover of Darkness [WH,LR] A mystery novel by J.G.Orand
whose life in modern Alaska does not prevent him from
writing about turn-of-the-century life in New York. His
unique style will make you feel you have been transported
to the horse-and-buggy days. What an e-book this is! Share-
ware copy includes five fast moving chapters.
─── [LC,BL] Make Money With Electronic Books [WH,LR] Included in the
E-Z-Book user guide.
[BL] óóóóóóóóóóóóóóóóóóóóóóóóóóóóóóó
[YW] Requires IBM/DOS, VGA or better
[YW] Only $7.95 for all the above.
[YW] Call 1-800-763-8562. Order product No.30051.
[YW] Give SoftLock ID 66283761
[BL] óóóóóóóóóóóóóóóóóóóóóóóóóóóóóóó
Note: If you want ONLY the E-Z-Book authorware (30-day
trial copy) order product No. 30050 instead of
30051. Price of the 30050 disk is $5.95.
To order, you may call the toll free number from any-
where in the US or Canada.
If you prefer, you may order by visiting Website on
the WWW, or you may simply leave e-mail to an Internet
address.
Internet address to visit the Website:
http://www.awa.com/softlock/password
Once you are there you will be asked to type the product
number. Give product number 30051. You will be asked
for name, address and credit card number. Give SoftLock
ID 66283761.
Internet address for sending e-mail orders:
slpasswords@softlock.com (include name, address,
credit card number, expiration date, SoftLockID
and product number as shown below). Caution: e-mail
may be subject to interception.
Snailmail address if you want to send a check or money
order: Rexxcom Systems, P.O.Box 111, Schooley's Mountain,
NJ 07870 USA (Payment must accompany order. If ordering
from a non-USA location you must sent a check drawn on a
bank with offices in the USA.)
However you order, include this SoftLock ID: 66283761
and this product number: 30051.
[WH,BK] ┌─────────────────────────────────┐ [LR,LR]
[WH,BK] │ HERE'S AN EXCERPT FROM │ [LR,LR]
[WH,BK] │ E-Z-BOOK'S USERS' GUIDE │ [LR,LR]
[WH,BK] └─────────────────────────────────┘ [LR,LR]
[BK] <> [YW] GETTING PAID FOR YOUR E-BOOK [BK] <>
[YW] ____________________________
OK, you wrote an electronic book, you followed our
directions to set it up for on-screen display with
the E-Z-Book software, you have it all in one nice
compressed file, and now you want to upload it to
America Online, CompuServe, GEnie, and the Internet.
This makes it available to millions of potential
readers, and if it is accompanied by a good
description this is an excellent marketing move. You
have become an author-publisher.
But wait ... you don't want to publish it free ...
you want each reader to pay you for his or her copy.
What do you do about this essential part of the
publishing process? The answer is easy. You use
SoftLock Services.
SOFTLOCK is a program which encrypts or encodes the
text of one or more chapters of your electronic book
so no one can read the entire book until they enter
a password to decode it.
Most writers publish their electronic books with up
to half the chapters in non-encrypted form, to give
readers a chance to "get into" the book.
The rest of the book is encrypted, and if the reader
likes the first chapters, he or she follows your
instructions to call SoftLock's 800 number to
obtain a password.
When they call, your e-book customers use their
touch-tone phone buttons to enter a product number
which identifies your e-book, plus credit card infor-
mation.
They are then given a unique password which makes
the encrypted chapters readable. After entering
their password one time only, whenever they type GO
(Enter) the entire book is displayed for their
enjoyment.
The important part of this, for you, is the fact
that SoftLock Services sends you a check in the
mail! The amount you receive is the price of your
e-book (established by you, the author/publisher),
minus $1.50 processing charge and 20% commission.
Let's say you price your e-book at $5.95. In that
case SoftLock keeps a commission of $1.19, plus the
processing fee of $1.50, and you receive $3.26. That
happens to be an excellent deal. For a writer to
receive that much on the sale of a paper book, a
publishing house would have to pay a royalty of 15%
on a book priced at $21.70.
[LB,LR]â███████████████████████████á[LR,LR]
[WH,BK]▓▓▓▓▓ PUBLICATION ▓▓▓▓▓[LR,LR]
[LB,LR]█████████████████████████████[LR,LR]
Your electronic book is done, its compressed file
has been made, and your testing has convinced you
all is well. Now it is time to graduate from
"author" to "author/publisher."
It is to be hoped that you are a member of one or
more online databases, such as CompuServe, GEnie,
and America Online, and you have logged on and
explored each service to find the best place(s) on
each service to upload your e-book. Don't forget the
Internet as well.
You may also want to investigate the large computer
bulletin board services such as The Invention
Factory at (212) 431-1194, or Exec-PC at (414)
789-4210.
You may find information on these BBSes and others
by reading articles and scanning ads in computer
magazines. Prepare everything well before you sit
down with your computer and modem to upload your
magnificent work.
Be sure you have a file description prepared ahead
of time, and that you have ascertained the rules of
the databases you will be using.
For example, CompuServe limits your file descrip-
tion to 549 characters. You will also discover that
a self-extracting file made with LHA is generally
accepted, but some databases insist on the use of
the file compression program PKZIP.EXE.
If so, you will have to obtain that program in order
to upload your work to those databases. Rexxcom does
not supply PKZIP.
[LB,LR]â██████████████████████████████████████████████á[LR,LR]
[WH,BK]▓▓▓▓▓ SETTING THE PRICE OF YOUR E-BOOK ▓▓▓▓▓[LR,LR]
[LB,LR]████████████████████████████████████████████████[LR,LR]
This is nothing more than a suggestion, and you may
`take it or leave it.' It is doubtful that many
people will pay "big bucks" to get a password to
unlock the encrypted part of an electronic book.
The psychology of it is this ... they already have
the e-book, and they feel they already paid for it
in the form of personal effort and telephone time,
assuming they downloaded it over the modem. And with
the password method of reading the whole book, they
know they will not be able to freely lend or give
the book to their friends.
If you charge as much for an e-book as the price of
a good paperback, you may find your potential
readers would rather spend their money on a
paperback. So keep your price as low as possible,
relying on volume sales to make your profit.
Remember ... the field of e-publishing is still very
new, and not many people are used to the idea of
reading books electronically. All e-book authors
would be wise to ease people into this fascinating
new literary medium with books which do not cost
much to unlock and read.
[LB,LR]â██████████████████████████████████████████████á[LR,LR]
[WH,BK]▓▓▓▓▓ OTHER METHODS OF E-BOOK MARKETING ▓▓▓▓▓[LR,LR]
[LB,LB]████████████████████████████████████████████████[LR,LR]
Instead of the encrypted-chapter method, the "demo
method" may be used to publish and market electronic
books. With this method you upload a "demo" or partial
e-book to CompuServe, GEnie, the Internet, etc.,
including an order form.
Readers mail payments to you, and you mail disks.
Just as our E-Z-Book programs are available to be
phone-ordered from SoftLock Services, you may make
your e-books available for ordering from SoftLock.
Call SoftLock Services at 1-800-763-8562 or send
them e-mail for information on setting this up.
Their Internet e-mail address when requesting
information is slinfo@softlock.com. To telephone
from outside the USA or Canada call 716-238-3444.
If you have a mailing list you might consider a
volume mailing of disks, each containing a few
chapters of several e-books, all set up to be
displayed with E-Z-Book software. Your readers will
then purchase one or more e-books, at which time you
mail disks containing the entire e-book(s).
Remember, it is far easier to copy a book-on-disk
than a printed book. If you do not use encryption
you lose a certain amount of security. Anyone who
purchases an e-book may make copies for friends.
With encryption, readable copies are impossible. A
SoftLock password will work on only one computer.
[LR,WH]⌠[BL]Hit `ESC'[LR,WH]⌡[LR,LR]